Hey there, Imagine you’re fishing. You don’t want just any fish, right? You want the big catch! Lead scoring helps you identify those “big catch” leads in your pool🎣. If you are looking for lead scoring software, your company is experiencing one or more of these issues right now—

  • Your conversion rate is low
  • Your sales cycle is long
  • Your sales and marketing aren’t aligned
  • You can’t identify the ROI on your lead generation activities

It works like this: we assign points to leads based on how interested they seem in your product or service.

1. Are they engaging with your emails? 

2. Are they visiting your website often? 

These are signs that they might be interested. By giving them a score, you can focus your efforts on the most promising leads. This means you’re not wasting time and energy on leads that might not be a good fit.

And guess what? 

3. When you focus on the right leads, your conversion rate goes up, and your sales cycle gets shorter. Plus, your sales and marketing teams work together like a well-oiled machine.

Now, you can easily measure the return on investment (ROI) of your lead generation efforts. It’s like having a clear roadmap to success!

So, if you’re looking to supercharge your sales and marketing efforts, lead scoring becomes your secret tool. It assists you in identifying those golden opportunities and transforming them into loyal customers.

Ready to give it a try? Let’s turn those leads into wins!

And one more thing before integrating your business with lead scoring software: It’s pivotal to understand the concept of lead scoring and its factors that are demanded for a business. This will help you better identify which options are truly worth your time and effort. 

Just like a car needs fuel to run, a business needs leads to grow! 🚀

Lead scoring is a way of ranking your leads based on how likely they are to become your prospective customers and modify your business to live longer with a proper growth circle.

How do you assess your lead scoring?

Suppose you’re an electronic goods distributor, and your leads will be all the electronic goods shops in a residential area. Here are some attributes to look at while scoring your leads:

  • Company Size/Revenue—Look at the size of the retail shops. Are they small mom-and-pop stores or larger, well-established shops? Bigger shops might have more potential!
  • Job Title—Who’s in charge of these shops? Knowing their role helps you understand who makes the decisions!
  • Industry—Are they exclusively electronic goods shops, or do they have a broader range of products? This can give you a clue about their potential interest!
  • Web Visits—Keep an eye on how often they visit your website. This shows they’re interested and looking for something specific!
  • Email Opens and Clicks—Consider whether they’re opening and clicking on your emails. It’s a sign they’re engaged and curious!
  • Downloads and Registrations—Are they grabbing resources from your website? This indicates a deeper interest in what you offer!
tips & trick

Quick RFM Analysis on the Leads

To get the full benefit, make sure you’re registered with all the info about your leads. It’s like having a well-stocked toolbox for your business.

You could give leads a point for each time they visit your website, open an email, or download a resource. You could also give them points based on how much money they spend with your company.

Once you have assigned each lead a score, you can segment them into different categories. For example, you can create a category for hot leads, who are most likely to convert, and a category for cold leads, who are less likely to convert.

You can use the information from your RFM analysis to score your leads more effectively by assigning them weights based on their importance to your business. For example, you might give more weight to recency and monetary value than to frequency.

You can also use this information to create different lead-scoring models for different types of leads. For example, you might have a different lead scoring model for hot leads than you do for cold leads.

Let’s say you have two leads:

Lead 1: An established e-commerce company specializing in electronics. The owner has visited your website twice and opened your last two emails.

Lead 2: A large electronics chain with multiple stores in the area. The decision-maker at the company has visited your website once and opened your last email.

Based on the RFM analysis, Lead 2 would be considered a hotter lead than Lead 1. Lead 2 is a larger company with more potential revenue. They have also visited your website more recently than Lead 1.

However, you could also consider other factors when scoring your leads, such as the lead’s industry or the type of products they are interested in. If Lead 1 is interested in a new product you are launching, it might be a more valuable lead than Lead 2, even if Lead 2 is a larger company.

Fun Fact!

RFM Analysis is like a superhero lens for your leads. It helps you spot the brightest stars in your customer’s galaxy. Remember, the fresher, more frequent, and potentially lucrative, the better the lead! So, armed with these insights, you’re all set to score your leads like a pro. Let’s find those hidden gems and turn them into loyal customers!

Lead Scoring Software: Making your Life Easy!

Lead scoring software is a tool that helps a business’s deals and marketing team identify and prioritize their most promising prospects or leads by pointing a score to each of them predicated on their demographics, past behavior, and other factors. However, also more likely they are to be interested in buying the company’s product or service if the lead score is high for any lead or prospect. 

Lead scoring software can be used by all sizes of businesses, but it’s especially useful for businesses with large lead pools. If you’re not using lead scoring for your business, you’re missing out on a valuable opportunity to grow.

7 Best Lead Scoring Software to Outperform the Rest

Well! There are numerous lead-scoring software tools available in the market; your choice depends on your specific requirements and factors, the value it brings, your Ideal customer profile( ICPs), and the size of your business. In this companion, we present the top 7 lead-scoring software options for you—


The first one is Orgzit, which provides a lead-scoring feature that offers a powerful lead-scoring technique with real-time lead movements and integrations with included CRM and marketing automation platforms in one place within an affordable price range and easy to apply.

Orgzit can help businesses of all sizes to identify and prioritize their most promising leads. It offers a variety of features that can help businesses improve their sales and marketing efforts by serving:

  • A Powerful lead scoring engine: Orgzit’s lead scoring engine has many factors, including demographics, company size, industry, job title, website activity, and email engagement. This allows Orgzit to give highly accurate lead scores.
  • Recommendations flow: Orgzit’s recommendations engine gives users insights into their lead channel and helps them identify the leads that are most likely to convert. This can help users to prioritize their sales efforts and close further deals.
  • Real-time lead insights: Orgzit gives users real-time insights into their leads, including their website activity, email engagement, and social media activity. This allows users to stay over-to-date on their leads and to take action when necessary.
  • Integrations with CRM and marketing automation platform: Orgzit also provides a CRM and marketing automation feature that makes it more valuable for your business.
  • Customizable scoring criteria: You can customize Orgzit’s scoring criteria to match your specific sales process and target market. This ensures that you are scoring your leads in a way that is most relevant to your business.
  • Lead segmentation: Orgzit allows you to segment your leads based on their scores. This helps you to target your sales and marketing efforts more effectively.
  • Lead nurturing: Orgzit provides you with tools to nurture your leads and move them further down the sales funnel. This includes features such as email automation and lead nurturing workflows.
  • Affordable pricing: Orgzit’s pricing is very affordable, starting at just $29/user/month. This makes it a great option for businesses of all sizes.


The second one is Zoho, which serves you with a lead-scoring feature where you score leads based on the demographics of your working model, website behavior, and engagement with marketing campaigns. 

This tool also helps you to identify your best leads so that you can focus your sales and marketing efforts. In addition to its lead scoring feature, Zoho also offers a variety of lead scoring terms, such as:

  • Customizable lead scoring criteria: Zoho provides a customizable lead scoring flow so that you can meet your specific business needs. It also allows you to customize the criteria that are used to score leads. 
  • Real-time lead scoring: Zoho scores leads in real-time, so you can always see the latest lead scores. This helps you to stay up-to-date on your latest leads and to prioritize your sales efforts accordingly on them.
  • Customizable lead-scoring weights: Zoho allows you to customize the weights that are assigned to different lead-scoring criteria. This way, you can give more weight to the criteria that are most important to your business.
  • Integration with other features: Zoho integrates with others, like Zoho CRM features, which provide you with lead nurturing, lead qualification, and lead analytics terms. This allows you to use lead scoring in conjunction with other features to improve your sales and marketing process.

HubSpot Marketing Hub

The third one is HubSpot Marketing Hub, a marketing automation platform that serves you with a lead-scoring feature. It is a valuable addition to the platform, as it can help businesses to identify and prioritize their best leads. HubSpot lead scoring features include:

  • Traditional lead scoring: This type of lead scoring is based on explicit criteria, such as the lead’s job title, company size, or industry. You can assign points to each criterion, and leads will receive a score based on how many points they meet.
  • Predictive lead scoring: This type of lead scoring uses machine learning to analyze your customer data and identify patterns that are associated with leads who convert into customers. HubSpot’s predictive lead scoring model uses data from your CRM, website, and marketing campaigns to score each lead based on their likelihood to close.
  • Custom lead scoring: You can create custom lead scoring criteria to reflect your specific business goals. For example, you could give points to leads who visit certain pages on your website, download white papers, or attend webinars.


The fourth one is Pipedrive, a CRM software used by businesses of all sizes. The lead scoring feature is a valuable addition to this software, as it can help businesses identify and prioritize their best leads.

Pipedrive is a CRM software that also offers a basic lead-scoring feature. This feature allows you to score leads based on their stage in the sales pipeline. Pipedrive’s lead scoring feature can help you to:

  • Identify your best leads: Pipedrive helps you to identify your best leads so that you can focus your sales and marketing efforts on them.
  • Track lead progress: Pipedrive’s visual pipeline management tool allows you to see all of your leads and their progress through the sales funnel in one place. This helps you to stay on top of your lead pipeline and identify any potential bottlenecks.
  • However, Pipedrive’s lead-scoring feature is less comprehensive than other lead-scoring software. It does not offer features such as automated email sequences, lead enrichment, or automated follow-up reminders.
  • Automatic scoring: Pipedrive’s automatic scoring feature uses machine learning to assign lead scores based on a variety of factors, including web visits, email events, Pipedrive Activities, and custom field content. You can also customize the automatic scoring model to match your specific sales process and buyer journey.
  • Manual scoring: Pipedrive also allows you to manually assign lead scores based on your own criteria. This is useful for scoring leads based on factors that are not easily automated, such as lead quality, fit, and engagement.
  • Dynamic scoring: Pipedrive’s lead scoring system is dynamic, meaning that lead scores are constantly updated based on new information. This ensures that you always have the most up-to-date view of your lead pipeline.
  • Time decay: Pipedrive’s lead scoring system also includes a time decay feature. This means that a lead’s score will decrease over time if there is no engagement. This helps to ensure that you are always focusing on the most promising leads.


The fifth one is Freshsales, which also offers a lead-scoring feature, as it can help businesses identify and prioritize their best leads. Here are some of the factors that Freshsales considers when scoring leads:

  • Lead enrichment: This feature automatically adds additional information to your lead records, such as company size, industry, and contact information. This information can help you to understand your leads better and qualify them more effectively.
  • Automated follow-up reminders: This feature automatically sends follow-up emails and tasks to your leads based on their lead score and other factors. This can help you to stay in touch with your leads and keep them moving through the sales funnel.
  • Integrated email and website tracking: This feature tracks your leads’ email and website activity and automatically updates their lead scores. This can help you to identify your most engaged leads and prioritize your sales efforts.
  • Business card scanner: This feature allows you to scan business cards and automatically create lead records in your CRM system. This can help you to save time and effort, and it can also help you to keep your lead database up-to-date.


The sixth one is Zoominfo, a popular lead generation and sales intelligence platform used by businesses of all sizes. The lead scoring feature is a valuable addition to the platform, as it can help businesses identify and prioritize their best leads.

  • Customizable scoring models: ZoomInfo allows businesses to create custom scoring models that reflect their specific sales process and target market.
  • Real-time scoring: ZoomInfo scores lead in real-time, so businesses can always see the most up-to-date lead scores.
  • Predictive scoring: ZoomInfo uses predictive analytics to forecast the likelihood of a lead converting into a customer.
  • Lead segmentation: ZoomInfo allows businesses to segment their leads based on their scores to focus their sales efforts on the most qualified leads.
  • Lead routing: ZoomInfo can automatically route leads to the right sales rep based on their score and other factors.


Salesflare is a CRM software that also offers a lead-scoring feature. This feature allows you to score leads based on their demographics, website behavior, and engagement with your sales team.

Salesflare is a popular CRM software that is used by businesses of all sizes. The lead scoring feature is a valuable addition to the software, as it can help businesses to identify and prioritize their best leads.

  • Demographics: This includes factors such as the lead’s company size, industry, and job title.
  • Website behavior: This includes factors such as the pages the lead has visited on your website, how long they have spent on your website, and whether they have downloaded any content from your website.
  • Engagement with your sales team: This includes factors such as whether the lead has responded to your emails, attended your webinars, or scheduled a demo with you.

Embrace the Flow of Your Lead Scoring!

Remember, the goal is to identify and prioritize your most promising leads, so you can focus your efforts where they’re most likely to pay off. 

OrgzitA powerful lead-scoring tool with real-time lead movements, integrated CRM.
ZohoScores lead based on demographics, website behavior, and engagement with marketing campaigns.
HubSpot Marketing HubOffers traditional and predictive lead scoring. It analyzes customer data to identify patterns associated with converting leads.
PipedriveCRM software with basic lead-scoring features, especially useful for visual pipeline management and lead progress tracking.
FreshsalesProvides lead enrichment, automated follow-up reminders, and integrated email and website tracking. Streamlines lead qualification and engagement.
ZoominfoCustomizable scoring models, real-time scoring, predictive scoring, lead segmentation, and automated lead routing.
SalesflareScores leads based on demographics, website behavior, and engagement with your sales team.

Final Thoughts

If you’re not already using lead scoring software, now is the time to start. There are several different lead-scoring software solutions available, so you can find one that meets your specific needs and budget.

Thank you for reading this article! I hope it was helpful. I’m glad you’re interested in learning more about lead-scoring software. It’s a powerful tool that can help you to improve your sales process and close more deals.

Please share this article with your colleagues and friends who may also be interested in lead-scoring software—the more you know about this valuable tool, the better you maintain your business verse.

Happy lead hunting! 🌟