What is a B2B Business Contacts Database?

Do you want to easily identify and connect with your target audience and grow your business by building relationships with decision-makers? Then, you need a B2B business contacts database.

A B2B contact database is an application that stores and manages a list of businesses and their decision-makers. You can access the information, add remarks, and include relevant details pertinent to your leads in the platform—no more struggling to sift through papers and business cards.

With a B2B contact database, you can:

• Target your marketing and sales efforts more effectively
• Build relationships with decision-makers
• Manage and store relevant information for each contact separately yet in a manageable manner

Businesses of all sizes can use B2B contact databases. They’re especially valuable for B2B marketers and salespeople but can also be used by customers’ success teams, product managers, and other professionals who need to face the customers.

TL;DR

Why Does B2B Business Need a Business Contacts Database?

Imagine you’re a salesperson of a software company, and your task is to find new leads and close deals for the company’s growth purpose or goal. So, how do you know whom to reach out to? And once you find them, then how do you ensure they’re interested in what you offer?

For this situation, you need a good database. So, you can easily find potential customers who match your ideal customer profile(ICP), and you can easily reach out to them with personalized messages that are more likely to resonate with them for your business.

B2B contact databases can be used in a variety of settings, including:

• Inside sales: Inside sales teams use B2B contact databases to generate leads and close deals over the phone and email.
• Outside sales: Outside sales teams use B2B contact databases to identify and reach potential customers in person.
• Marketing automation: B2B contact databases can be integrated with marketing automation platforms to send targeted email campaigns and nurture leads.
• Customer relationship management (CRM): B2B contact databases can be integrated with CRM systems to track customer interactions, preferences, and purchase history.

When you are choosing a B2B contact database for your business, it is important to keep in mind:-

Generate more leads

More leads means more customers, and more customers means more success. A business contacts database provides information about potential leads and lets you identify and engage with promising prospects. This makes you more approachable for improving the qualification of your leads and increasing the prospect-to-customer rate for your business.

Target your ideal customers more effectively

More customers mean more success, and more success means more business growth. You can target your audience with a business contacts database based on their industry, company size, and job title. This enables you to create highly targeted, personalized marketing campaigns that resonate with your prospects.

Improve your sales process

The more you manage your sales, the more you deal with sales. Managing accurate and up-to-date contact information can grow your sales process and result in manual data entry. This saves time and effort, allowing your sales team to focus on what they do best for their business.

Increase sales efficiency

The more you can increase your sales, the more you make success for your business. A business contacts database helps you prioritize your leads and your efforts on prospects more likely to convert. This improves the efficiency of your sales team and boosts their productivity.

Build stronger customer relationships

The more you manage your relationship with customers, the more they know your business. Personalized and targeted communication helps you to strengthen your customer relationships. A business contacts database allows you to deal with messaging to each prospect’s specific needs and preferences, enhancing the customer experience and loyalty.

How Does B2B Contact Database Speed Up Your Sales?

B2B contact databases are like the backbone of businesses. They contain the contact information of millions of potential customers who can be a part of your business growth and success. But how do you use a B2B contact database to speed up your sales?

Choose the right database

Many different B2B contact databases are available, so choosing one that’s targeted to your specific industry and market is important. For example, if you sell software to a small business, you’ll want to choose a database that specializes in small business contacts.

Segment your list

Once you have a contacts database, you must segment them into different groups. This will help you to send more targeted and effective marketing messages. For example, you could segment your list by industry, company size, or job title like 

• Segment by industry: Technology, healthcare, finance, etc.
• Segment by company size: Small businesses, medium-sized businesses, enterprise businesses
• Segment by job title: CEO, CFO, CMO, VP of Sales, etc.

Personalize your outreach

When you reach out to your potential customers, it’s important to personalize your outreach as much as possible. This shows that you’re genuinely interested in their business, and it’s more likely to lead to a response.

• Instead of sending a generic email, mention something specific about the prospect’s company or industry.
• Address the prospect by name.
• Personalize your outreach based on the prospect’s job title and interests.

Follow up regularly

Don’t expect to make a sale on the first contact. Most potential customers need to be nurtured over time. So, follow up with them regularly with relevant and helpful information.

Which is the Best B2B Business Contact Database?

Some popular and highly rated B2B contact database providers are Orgzit, Lusha, Hubspot, Pipedrive, and Nutshell.

These providers offer a variety of features, such as

• Large and comprehensive databases of companies and contacts
• Accurate and up-to-date data
• Advanced search and filtering capabilities
• Integrations with CRM and marketing automation platforms

Here is a brief overview of each of these providers, along with their pros and cons:

#Orgzit

Orgzit is more affordable than many other B2B contact database providers, especially for small businesses. If you are also looking for a B2B CRM and workflow automation platform that can help you improve your sales performance, Orgzit is a great option to consider. 

It offers a variety of features that can help you streamline your sales and marketing processes.In addition to the B2B contact database, Orgzit also offers other features that can help businesses improve sales performance, such as:

➡ Lead management tools

➡ Sales pipeline management, including invoicing and quoting

➡ Workflow Management

➡ Customer relationship management (CRM)

Pros: Affordable, easy to use, customizable, integrates with various popular CRM and marketing automation platforms.

Cons: Limited features compared to some other B2B contact database providers.

#HubSpot 

Hubspot offers a wide range of features, including 

➡ Contact management

➡ Deal tracking

➡ Email marketing

➡ Sales automation 

It is easy to use and integrates with many other tools. But, some users find the platform overwhelming, especially for small businesses.

Pros: Wide range of features, including contact management, deal tracking, email marketing, and sales automation; easy to use; integrates with many other tools.

Cons: It can be complex to learn and use, especially for beginners.

#Lusha

Lusha is a highly-rated B2B contact database provider that offers your target audience accurate and up-to-date contact information. Their user-friendly interface and comprehensive data coverage make it popular among sales and marketing professionals.

Lusha is also a good B2B contact database that offers a free plan with limited features and paid plans with more features that need access to a large database of contact information at an affordable price. 

However, some users find the free plan to be too limited.

Pros: Large contact database, affordable pricing, easy to use.

Cons: Limited features compared to other tools on this list; contact data is only sometimes accurate.

#Pipedrive

Pipedrive is a CRM platform that focuses on sales pipeline management. It is also easy to use and affordable. Pipedrive is a good option for small businesses that need a CRM platform to help them manage their sales pipeline.

Pros: Easy to use, affordable pricing, good customer support

Cons: Limited features compared to other tools.

#Nutshell 

Nutshell is a CRM platform that is easy to use and affordable. It offers good features for small businesses, including:-

➡ Contact management

➡ Deal tracking

➡ Email marketing

However, some users find the platform to be limited in terms of features.

Pros: Easy to use, affordable pricing, good customer support

Cons: Limited features compared to other tools on this list

Overall, Orgzit is the best B2B business contact database for businesses of all sizes because it is affordable, easy to use, customizable, and integrates with various popular CRM and marketing automation platforms.

Wrapping Up

🧠Top-of-mind: I recommend comparing the features and pricing of different B2B contact database providers to find the best fit for your needs. Many providers offer free trials, so you can try their services before committing to a paid plan.

Remember, accurate and up-to-date information is key to success. Regularly update and cleanse your business contacts database to ensure you have the most current contact details for your prospects. This will help you maintain the integrity of your data and maximize the effectiveness of your sales and marketing efforts.