You’ve probably heard all the hype about the “best” CRMs on the market. 

Those top-rated systems may shine in reviews, but are they truly designed with your unique needs in mind? 

Well, the truth is, they’re not. Stick with me, and I’ll explain why. And if you stay until the end, you just might find the perfect solution to all your CRM challenges. 

Let’s dive in!

Traditional, aka “best” CRMs

When people talk about the “best” CRMs, these are the systems that usually come to mind. And yes, they’re impressive tools that can work wonders for certain businesses. However, they’re specifically designed for large enterprises with established workflows and structured processes.

For small businesses, the rigid nature of traditional CRMs can be a significant drawback. Here’s why:

Handling Vast Amounts of Data

Traditional CRMs excel at managing large datasets, which is essential for big corporations but unnecessary for most small businesses.

Complex Workflows

These CRMs are built for intricate workflows involving multiple departments, making them overly complicated for small businesses with simpler processes.

Advanced Features

Loaded with features designed for extensive functionality, traditional CRMs can overwhelm small business owners and often include tools that are simply useless for their needs.

Integration Needs

 Large companies require integrations with various applications, while small businesses typically don’t need such complex connectivity.

Cost of Unused Features

With so many features you don’t even need, small businesses end up paying for functionalities that don’t align with their requirements, leading to unnecessary expenses.

What do small businesses actually need?

Small businesses have needs that are usually simple but unique. Every small business is different, and many are still figuring things out as they go along. That’s why they need a CRM that’s flexible enough to adapt to what they need and can grow with them. 

In short, small businesses need special attention; they can’t thrive with a rigid system. They need something that adjusts to their needs, not the other way around.

For example, a lot of small businesses are still using Excel to manage their data, which means their information can be all over the place. They want to streamline their workflows and keep better track of everything. Plus, they need a system that’s easy to implement so they can get started quickly without a lot of fuss. 

Since they’re still figuring things out, a custom CRM with a quick setup can be a game-changer. Ultimately, they need a CRM that can scale and adapt as they grow, making sure their unique needs are met every step of the way.

Want to learn more about how a custom CRM can work wonders for your small business? Read more here.

Most small business owners feel lost when it comes to choosing the right CRM. 

With all the myths out there about the “best” CRM and the endless options available, it can be really overwhelming. 

But trust me, you’re not alone in this! 

If you’re interested in exploring custom CRMs and how they can truly fit your unique needs, I’d love to chat with you.

Our expert is here to help you navigate through the options and find the right solution for your business. 

Book a call with us today, and let’s figure this out together!

Let us help you make things easier and more efficient.

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FAQs

Why can’t I just use a CRM designed for large companies?
Many SMB owners wonder if they can adapt enterprise-level CRMs to suit their needs. The truth is, that these CRMs are often over-complicated for small businesses and come with unnecessary features that increase costs without adding value.

What should I look for in a CRM as a small business owner?
Small business owners need a CRM that’s simple to implement, flexible, and scalable as their needs evolve. Features like user-friendly interfaces, customizable workflows, and the ability to manage simple data efficiently are key.

How quickly can I implement a custom CRM for my business?
Most small businesses are concerned with time and want a quick setup. A custom CRM can often be implemented in a much shorter timeframe than a large, traditional system, allowing your business to start benefiting from it sooner.