If you are reading this, I am sure you\u2019re familiar with the long chain of the manufacturer to dealer to consumer.<\/p>\n
No? Let me refresh your memory!<\/em><\/p>\n Let us take an example! If you are an automobile manufacturer and have dealerships all across the world, each dealer is selling your products further to the consumers, and simultaneously managing the agreement documents, services contracts, parts, warranties, installations, preventive maintenance etc. In a way, between the end user at the bottom and the manufacturer at the top, there’s a huge gap that covers a substantially large (or small) dealer network.<\/p>\n In my opinion, if the top and the bottom levels aren\u2019t aligned perfectly, the gaps become increasingly disorganized and start going off tangent pretty quickly.<\/p>\n In order for the manufacturer and the dealers to be on the same page and establish processes that can help keep the supply chain in check, the customer service needs to be exemplary. Not only does the quality of customer service a major revenue generator but also a constant reminder of the business standards maintained by your organization.<\/p>\n \u00a0<\/strong><\/p>\n Here is a layman version of what I just said –<\/strong><\/p>\n You’re probably asking yourself, “Okay, me being a dealer makes my business process much different than the manufacturer as I am dealing with the end user.\u201d<\/em><\/p>\n And if you’re a manufacturer you’re probably thinking to yourself, “Yeah that’s your side of it, but my process involves dealing with the dealers more often, so how can we work hand in hand<\/em>?”<\/p>\n That\u2019s a great point. And that\u2019s where we come in!<\/p>\n