Every dollar invested needs to deliver a measurable return. Think of it like this \u2014 your CRM could be a gold mine of insights down the drain. But if you’re not using it effectively, you’re missing out on a HUGE opportunity.<\/p>\n\n\n\n
Ask yourself first \u2014 What exactly do you want to achieve with your CRM? More leads? Higher conversion rates? Increased customer loyalty? Or something else? Once you know your goals, then you’re probably able to apply CRM to your business accordingly.<\/p>\n\n\n\n
In 2011, Nucleus Research<\/a> found that the average ROI of CRM was $5.60\u2014meaning that for every dollar spent on a CRM solution, on average, companies earned back $5.60.<\/p>\n\n\n\n In 2014, Nucleus Research found that the return rose to $8.71<\/a>\u2014a 38 percent increase. A fully integrated CRM can drive even more profitability. Nucleus also found that CRM integration<\/a> with other internal applications brought “productivity increases across sales, service, and operations and a 20 to 30 percent growth in business.”<\/p>\n\n\n\n