See how burgeoning market research start-up Cerebro Consumer Consulting used Orgzit to re-structure and streamline business processes and get\u00a0more productive.<\/p>\n
*This article was written by Manas Adhar<\/a> and edited by Priyaneet Singh.<\/em><\/p>\n I\u2019ve been associated with qualitative market research for over 8 years now, working with both boutique as well as large market research agencies, including Quantum, Nielsen, and Ipsos. In February 2015, I decided to let go of the security of a regular job and launch my own qualitative market research agency \u2013 Cerebro Consumer Consulting<\/a> \u2013 in partnership with three of my ex-colleagues. Our business has continued to grow steadily since its inception two years ago, and we\u2019ve worked with a range of clients including Yum Foods, Airtel, Burger King, Makemytrip, Gofro, and Dabur.<\/p>\n The entrepreneurial journey has been very rewarding for all of us at Cerebro, but being your own boss is never a piece of cake. Anyone who\u2019s ever worked in market research knows what it\u2019s like to work in an atmosphere of constant uncertainty and fire-fighting. Clients are likely to change their briefs at any point of time, field teams and vendors can be unreliable, and respondents sometimes just don\u2019t show up. Apart from core research, market research involves a lot of coordination among different teams, and keeping things organized can be challenging.<\/p>\n For a long time now, we were on the lookout for a solution that would help us coordinate better, so that we would be free to focus on the two things that are most important to us as a MR start-up \u2013 doing high-quality, insightful, and actionable research and expanding our client base.<\/p>\n The solution came to us recently in the form of Orgzit, a web and mobile solution that has helped us solve our problems in simple yet efficient ways.<\/p>\n